The magic of pop-ups was used to great effect in this ad for the Women’s World Cup, sponsored by Qatar Airlines. We were commissioned to design a fantasy island that then transforms into a real one. Despite a tight schedule, leading to an intense iterative design process, we - and the client - were very happy with the end result.
![](https://www.hawcockbooks.co.uk/wp-content/uploads/2019/09/qatar2.gif)
![](https://www.hawcockbooks.co.uk/wp-content/uploads/2019/09/qatar1.gif)